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'99 Alumna
Designed Our Website

Emily Wilson, Graphic Design '99 Designed the Visual Arts Website
Sunday, March 30th, 2008 //

Emily Wilson is the principal of Palolodeep Design, a full-service, graphic design studio. Since 2002, her studio has worked with a wide variety of clients ranging from small independent businesses to multinational health organizations. She specializes in identity and branding, information design, sustainable sourcing, and project management. Her projects include: identity systems, annual reports, books, signage, exhibition design and materials, and student recruitment.

Emily is a founding member of the Jive Social Club, a collective of graphic artists who produce interactive art parties that engage and challenge others to confront paradigms and recontextualize the familiar. She is an advisory board member of Youthlight, an after-school program that uses photography to empower inner-city youth to find their own voice. This program recently received a Coming up Taller award by the President's Committee on the Arts and the Humanities. Her work has been recognized by Print magazine and the Public Relations Society of America. Emily received her B.A. (with honors) in graphic design with a minor in art history from the University of Maryland, Baltimore County.

To me, good design goes way beyond beauty. Not only must it work well, it must also be thoughtful. How it is made, what it is made of, how it will live and die are all thoughts that go into my design process. As a successful, independent designer, I have been free to pick and choose my clients, most of whom are either non-profit organizations, or socially and/or environmentally-minded agencies. I am a member of the Baltimore Bioneers and also of the Chesapeake Sustainable Business Alliance, which works to educate our community about sustainable options in business and personal matters. I insist that my clients use sustainable materials whenever we have the option and that we use eco-minded vendors. Even the most beautifully designed piece isn't good if it hurts someone or a shared resource. I believe that we have a responsibility to one another as our generation faces challenges that will affect all of us equally. Recycled paper decisions are only the very tip of the iceberg; we have to make responsible design attractive, and it must appeal to consumers.

When I was invited to design the new Department of Visual Arts website and communication materials, I had two priorities: make it easy to access the information, and showcase the terrific work that is coming out of the programs. It was important to me to align the website's visual presence with the high quality of work created by students and faculty. As an alum, I have a keen interest in the connection between the department, its students, and the public.

At this point in my career, I want to share my passion for design, I want to contribute what I've learned so far, and I want to learn how I can contribute further. We convey ideas - ideas that inform, educate, and better our lives - through graphic design, whether it's communicating with nonliterate populations in developing countries, or with the people who live and work right beside me. I want to continue what I've started and contribute to the field that I believe will have the most profound impact on the future.